You are doing it on your exercise book, beer coasters, the bench in the park, the school toilet, in the sand, during courses or while on the phone: to doodle, scrawl, scribble or just to daub is a basic need to express creativity. We know this already, but what this volume introduces is the idea that absent mindedly made images can be the beginning of the best ideas you have ever had, rather than just an outlet that can be forgotten about.
