ASENSIO, PACO
Unique Window Display Handbook is a selection of the best international urban window displays and art installations that uses unique stage design to present products. Devided into three chapters, interactive and Multimedia Storefronts, Mise-en-Scène and Graphic Windows, the book is a one-off compilation of the window displays created by leading names like Selfridge, Moschino, Louis Vuitton, Hermès and Vinçon, and artists such as Rebecca Hackermann, Beth Campbell, Sean Capone, Steve Wilson and Elmgreen & Dragset, among others. In line with statistics, readers of Unique Window Display Handbook should devote a maximum of 11 seconds to each project for its message to be conveyed effectively.
Through 256 pages of brilliant colour photographs, illustrations and detailed plans for each installation, the book is a must for all those who wish to understand visual merchandising and discover the new tools used in current exhibitions.