VIVIAN LEI
More than just meta-commentary, the unexpected use of mundane materials represents the trend in modern, dynamic typography to treat type not as a two-dimensional, static image, but as a tangible object that can be moved and manipulated in novel ways. Nails rusted using soda communicate the familiar slogan Enjoy, in which both the medium and the font combine to create a deeper message in a simple type design.
With selections from both commercial and editorial projects and internationally-renowned contributors such as Vaughan Oliver, Cooky Yoon, Camilio Rojas, and Ethan Park, type enthusiasts everywhere will be surprised and inspired.