DECIO GIULIO, RICCARDO CARUGATI
From the thirties to the present Pininfarina has been an enormous influence on Italian car design. The Turin-based studio, which designed so many Ferraris and some of the other most famous cars in the world, is tightly bound to the trademark concept of Italian style. Design historian and car expert Decio Carugati, in his distinctive style, tells the tale of this landmark automobile industry and the Farina family, re-baptised Pininfarina by joining the name and surname of its founder, in a panorama that also embraces 80 years of Italian history. Famous models, innovative objects and design from the Cambiano works thread their way through over 200 pages in a constantly evolving story which stretches ahead as well as into the past.
