SENDPOINTS
Todays cafs are the ultimate multi-use facility, part social gathering venue, part home office and study hall, they each have unique requirements based on the needs of their clientele. Perhaps first and foremost, a space is required that reflects their tastes and comfort level, but also provides quality goods and amenities. Consumer experience is paramount in this highly competitive environment and it takes a strong identity to stand out and capture market share. From interiors, to logos and packaging design, their branding must be cohesive and distinctive from those of competitors. Meet You at the Caf presents some of the best caf brands around the world with an illuminating history of both coffee and coffee shops.
