JOHN T. DREW AND SARAH A. MEYER
Color is the single most important tool a graphic designer has for creating compelling design. Color Management for Packaging arms designers with a thorough understanding of how to communicate with color in packaging design. Every aspect of color management for packaging is explored, from issues of standout, impact and legibility, appetite ratings and emotional responses to color, to technical considerations, prepress requirements and issues of display and aging. A unique body of information, this book showcases over 300 package designs from renowned designers across the globe. Not only is it a great ideas book, it is also a hardworking manual. It shows how to work within budgetary constraints, develop the right feel for a product, and create packaging designs that work with a number of palettes to accommodate separate product ranges.
